I get asked about search engine optimization all the time — in the future, I will simply refer folks to this article by Elise Bauer. There is a lot of hype about “SEO” and lots of folks are happy to sell you the service for a steep fee. The truth is that good content and mutual links with competitors and colleagues go a long way toward improving your results. There are other tricks which Ms. Bauer lists, but making useful and interesting contributions to the “interweb” will always be a sound strategy.

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